Marketing

  • 02 August 2017

    Originally published early April 2016 as an internal document. Website advertising can be broadly divided into two categories with very different implications for design, implementation and management – advertising your site on others, and advertising others on yours. Advertising other sites on your website Thi...

  • Originally published in 2009 as a page on our old website. Here's a list of things to consider before you even think about commiting the first pixel to cyberspace: What is the purpose of the website? It sounds obvious, but a lot of people spend so much time agonising over every design detail that they lose trac...